In 2019 I graduated from the Graphic Design Course at Univille, and therefore my final bachelor project was the development of a display typography for the LGBTQ+ movement.
I've used 03 different methodology procedures: from Marconi and Lakatos (1985), as a base for the research and theory thesis; Bürdek (1975) and Buggy (2007) as a basis for the design process and development of a typography.
In 2020 the project was awarded as Best Experimental Typography Design at Clap Awards (International Iberoamerican Design Awards). Click here to see award page.
Process: Bibliographic Research • Problematization • Analysis • Sketching • Refining
Below you can find some of the process and results of the work.
Orientation: Profª Drª Isadora B. Dickie and Msc. Haro Schulenburg
An early questioning of the project was how design could help to give voice and support for the LGBTQ + movement. Through semiotics and design as a form of activism, the development of a typography could provide this aid to designers and LGBTQ + activist groups.
A display Typography is characterized by being used in large sizes, so the ergonomic aspects are not so important as the semiotic aspects. For this, it was important to dive into the related topics LGBTQ + Movement, Semiotics, Typography and even Activist Design.
The theoretical foundation was extremely important for me to dive into the important topics of the project. Learning and discovering more about the LGBTQ+ movement was very fundamental to understand the need and importance of graphic design for the movement.
After all the theoretical foundation, I analised 20 materials including poster signs, design and art work, newspapers and also street movement pictures. For the project it was really important a deep analysis focusing on typography and Semiotics, method proposed by Brisolara (2009).
After the theoretical foundation and all the analysis, I've started to sketch the ideas that I wanted to implement in my typography. During the analysis I found some key words that were really important in the context of LGBTQ+ Display Types, which were: Empowerment, Activism and Personality. So these 3 topics were the base concept that I brought to my project.
After more than 100 sketches of characters and alternatives, the selection was made based on the attributes that I wanted to bring in the concept.
With a personality of unique shapes, the goal of the Typography emerges to become a tool for artists, designers, illustrators and others whose purpose is to convey the message of empowerment and activism for the LGBTQ+ community.
Performance preview in posters and activist signs
For the series of test posters, entitled "Icons of Pride", it was used
public figures who are considered icons for empowerment and in the fight of
LGBTQ + rights. The colors of the pride flag and also the typography were used, complementing the layout of the posters.
public figures who are considered icons for empowerment and in the fight of
LGBTQ + rights. The colors of the pride flag and also the typography were used, complementing the layout of the posters.
Linn da Quebrada
Johnny Hooker
Jonathan Van Ness
Mahmundi
Pabllo Vittar
Lily Tomlin
