Briefing: Development of a visual identity for a veterinarian office/clinic for Carolina Linzmeyer, in Curitiba, PR - Brazil.
Challenges: The main challenge here was to create a visual identity which had its own personality on a segment where there's is a lot of competitors and visual references. 
Solution: The final solution was a creation of a clean and friendly visual identity. The main concept brings elements from veterinarian medicine, but also the love and care for pets that Carolina wanted. 

Process: Briefing • Discover • Analysis • Sketches • Final Presentation
Concept
The logo brings important elements on the construction of the visual identity and the brand's concept. 
It shows a paw that stands for veterinarian and pets; A heart, that stands for love and care; 
A stethoscope that stands for medicine.

The colors-scheme was chosen to create a friendly and clean visual. It has nice contrasts and still very soft and pastels combinations. The typography as well, was intended to chosen to have good readability and also a very friendly look. 

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