Briefing: Development of a visual identity for a veterinarian office/clinic for Carolina Linzmeyer, in Curitiba, PR - Brazil.
Challenges: The main challenge here was to create a visual identity which had its own personality on a segment where there's is a lot of competitors and visual references.
Solution: The final solution was a creation of a clean and friendly visual identity. The main concept brings elements from veterinarian medicine, but also the love and care for pets that Carolina wanted.
Process: Briefing • Discover • Analysis • Sketches • Final Presentation
Concept
The logo brings important elements on the construction of the visual identity and the brand's concept.
It shows a paw that stands for veterinarian and pets; A heart, that stands for love and care;
A stethoscope that stands for medicine.
The colors-scheme was chosen to create a friendly and clean visual. It has nice contrasts and still very soft and pastels combinations. The typography as well, was intended to chosen to have good readability and also a very friendly look.
